TV advertising down in first quarter but broadcaster predicts revenues to be up as much as 90% year on year
ITV is predicting a summertime ad boom, with revenues expected to be up as much as 90% year on year, fuelled by the return of must-watch content including Love Island and football’s European Championship.
ITV, which said that total TV advertising was down 6% in the first quarter because of the impact of the latest coronavirus lockdown restrictions on brands spending on campaigns, is forecasting a strong second-quarter recovery.
