Retailer benefits from boom in online shopping and being able to trade through lockdowns
Sales and profits soared at the online fashion retailer Boohoo during the coronavirus pandemic as it benefited from the boom in online shopping and being able to trade throughout successive lockdowns, unlike its high street rivals.
Demand from younger consumers for its inexpensive activewear, loungewear and tops while working from home helped Boohoo’s sales climb by 41% to £1.7bn, up from £1.2bn a year earlier.
