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Soft cheese sales to designer shoes: three retailers on their top tips for doing business in a pandemic

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When it comes to customer service, 2020 was a rollercoaster of a year for business, posing any number of challenges. So how do company owners feel they fared?

The last year has ripped up the rule book and made companies big and small rethink how they do business. We asked three company owners about the most valuable lessons they’ve learned when it comes to delivering great customer service: what went well, what went wrong, and how they put things right. Here are five key learnings from a year that made students of everyone.

Keep communicating
If one thing has been necessary (and not always forthcoming) in this tumultuous year it’s good communication. With shops closed, staff furloughed and orders upended, customers needed clear explanations like never before.

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