As venues try to bounce back, will Covid’s impact on schedules mean the end of the midweek matinee?
Britain’s biggest theatre owners are banking on new big-budget productions including Andrew Lloyd Webber’s Cinderella, Disney’s Frozen and Back to the Future to stage a post-pandemic comeback but a change in theatregoing habits could spell the end of the midweek matinee.
The UK theatre industry has been hit harder than most by the pandemic, with details of a highly criticised government-backed coronavirus insurance scheme finally published this week, taking almost 18 months longer to come to fruition than a similar safety net for the multibillion-pound UK film and TV industry.
