‘We saw a gap in the market’: the lighting company whose sustainable approach to design sets it apart
Following redundancy, Helen White and Michael Jones were determined to start their own eco-friendly business. The entrepreneurs explain how they overcame logistical challenges, secured finance, and plan to offset the emissions of their whole product range
It was a classic case of turning a setback into an opportunity. Helen White and Michael Jones co-founded the lighting company houseof after they were both made redundant from their jobs.
“We decided to take our careers into our own hands,” says White. “We noticed a gap in the market for cool, modern lighting that was accessible to consumers. We wanted to help consumers understand lighting – and we wanted lighting to be exciting.”
