‘We like to keep it simple’: the rapid rise of B&M’s Arora brothers
When Simon and Bobby Arora bought B&M in 2005, it was a failing chain of just 21 stores. Now it is a near-£4bn empire
The Arora brothers are the brains behind the rapid rise of B&M, the discount chain that has come from nowhere to take its place as one of the UK’s biggest retailers, and bank the entrepreneurial founders a multibillion-pound fortune.
When Simon and Bobby Arora snapped up B&M in 2005, the company was a failing chain of just 21 stores where shoppers were greeted with what looked like a jumble sale.



