The program, similar to layaway, allows people to walk away with a product after their first payment – and it’s seeing a significant rise this year
Supply chain issues. Labor shortages. Rising prices. Mask mandates. These are some of the biggest challenges facing small merchants this holiday season and I can tell you on behalf of many of my clients that it’s not making for a very merry Christmas. But there’s thing that is saving the season for thousands of business owners and no, it’s not Rudolph.
It’s a financing program called buy now pay later, or BNPL. And its use has exploded recently, particularly among small businesses.
