UK’s biggest beauty retailer tries to lure back shoppers by stocking brand of social media star
The ultra-defined eyeliner looks and glamorous pouts modelled by the reality TV star Kylie Jenner on social media will soon be available to buy on the high street after it was announced her Kylie Cosmetics brand is to be sold in Boots.
After recording steep sales declines at the height of the pandemic, the UK’s biggest beauty retailer is eager to attract shoppers back to its beauty halls and on to its website. Jenner, a scion of the Kardashian clan, is a powerful social media star with 246 million followers on Instagram alone.
