Shoppers go the extra mile for Primark’s open-all-hours trading marathon
Customers packed the Charlton store throughout the night to track down ‘cheap and cheerful’ Christmas presents
At around midnight on Wednesday, the car park at Primark in Brocklebank retail park, south-east London, was packed. Leaving the store, most of the masked-up patrons carried several bags full of shopping.
In an attempt to recoup some of the lost profits during England’s second national lockdown, and to allow shoppers extra time for Christmas shopping, Primark reopened its 153 stores on Wednesday with extended trading hours. Some remained open until 10pm, others as late as midnight, but 11 locations, including Charlton, offered a 40-hour trading marathon with the shop trading through the night.



