His is no rags to riches story and his usually adept use of social media sometimes goes awry – but ‘brand Rishi’ seems unstoppable
Boris Johnson isn’t the most popular Conservative. That accolade goes to Rishi Sunak, who is the bookies’ favourite to become the next prime minister.
Sunak – a virtual unknown outside the Westminster bubble until he was appointed chancellor just over a year ago – has built his popularity through social media, catchy soundbites and always looking on-point whether he is wearing a tailored suit or a WFH grey hoodie. Next week he will deliver potentially the most important budget since the second world war.
