Chain says home working has changed market and fuelled surge in sales of kitten and puppy products
The “pet baby boom” triggered by the Covid pandemic has translated into soaring sales of designer fashion, homeware and even tech for cats and dogs as owners treat their animals to the same creature comforts as the humans in the household.
The UK’s pet population is estimated to have risen by 8% over the 12 months since the first lockdown as Britons sought companionship and entertainment from a puppy, kitten or less demanding charges such as goldfish.
