UK’s biggest free-to-air commercial broadcaster performing more strongly than in 2019 before Covid
Shares in ITV soared on Wednesday after the broadcaster said it was on track to enjoy the best year for advertising revenues in its 66-year history, as businesses pour money into marketing to drive a post-pandemic recovery.
Investors sent shares in ITV – which said it was now performing more strongly than in 2019 before the pandemic – up more than 13%, making the broadcaster the strongest performing stock among the FTSE 100.
