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Packing it in: the companies behind a generational push to reduce plastic waste

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From takeaway bowls and boxes to beverage multipacks, more and more companies are managing to replace plastic with packaging made from renewable materials

You may have missed Plastic Free July this year, with it taking place during the Covid-19 pandemic. Participants chose to forgo all single-use plastics for a month as part of a global initiative, established in 2011, to encourage behavioural transformation and shift mindsets to heal the planet and its inhabitants.

Consider that an estimated 8m tonnes of plastic waste leaks into the oceans every year – the equivalent of one dustbin lorry of plastic a minute, according to the Global Plastic Action Partnership, a World Economic Forum-backed initiative. Further, last year the Ocean Conservancy’s annual international coastal cleanup reported that more than 45m plastic pieces had been removed from shorelines, rivers, lakes and waterways.

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