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Overspending got me £30k of credit card debt – this is how to resist Black Friday | Clare Seal

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Each year, retailers manipulate us with emails, ads and discounts – it’s time to switch them off

It’s here. The time of year when every single marketing email you’ve signed up for over the course of the last few years – to get that tempting introductory discount perhaps – comes back to haunt you. A terrifying flurry of discounts, all for a limited time only, often with an additional dose of emotional blackmail about how buying this product will make you a better person, friend, parent, sibling.

Each year, the Black Friday emails come thicker, faster and earlier, with a vigour rivalled only by the Hogwarts owls, and the spectre of last year’s semi-cancelled Christmas has rendered most of us more vulnerable to manipulative marketing than ever.

Clare Seal is the author of My Frugal Year

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