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Next’s Christmas profits better than expected, buoyed by online sales

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Chief executive warns that gains will be almost entirely offset by latest Covid restrictions

Next has emerged as a winner from a tough Christmas period as sales transferred from shuttered stores to its website, but the fashion chain warned new lockdown measures would wipe out the extra profit it had made.

The retailer’s chief executive, Simon Wolfson, said the £28m of additional profit it had made from better than expected sales in November and December would be almost entirely cancelled out by the impact of shutdowns during the important Boxing Day sales period as well as new restrictions in England and Scotland which complete the closure of the 500 store chain.

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