Analysts note short sellers have given up betting against ‘clearly the best retailer out there’
Shares in the UK clothing retailer Next are close to an all-time high, thanks to a strategy that has seen the company sail through Covid-19 headwinds.
With the start of the first lockdown last March, Next feared shuttering its high street stores would have a disastrous impact on finances. But sales have held up better than anticipated, bolstered by demand for home furnishings, loungewear and children’s clothing.
