May I have a word about… when rotating a shop actually means closing it down | Jonathan Bouquet
M&S’s managers seem to think that shutting its stores can make for a brilliant shopping experience
Another week and another far from gruntled correspondent, this one being Ian Barlow from Bristol. He asked: “Why can’t people say what they mean?” and quoted this from the Bristol Post: “ ‘Shopping habits are changing, so we’re rotating our store estate to make sure we have the right stores to offer our customers a brilliant shopping experience,’ said M&S regional manager John Dorrington.”
However much you try to wrap it up in zippy management speak, “rotating our store estate” means that M&S is closing its Broadmead branch in the city after 70 years. As Mr Barlow says, it’s enough to make Michael Marks and Thomas Spencer spin in their graves.
