The most commercialised show on British television has signed up nine official partners
Love Island has netted ITV more than £12m in revenues even before the first episode of the new series of the hit reality show airs on Monday, as sponsors and advertisers rush to attach themselves to the most commercialised show on British television.
With uncertainty over Covid restrictions scuppering holidays abroad for a second successive year, the arrival of the feelgood summer juggernaut could not be more perfectly timed to tap into a viewer and advertising boom.
