Increased family time during pandemic pushes firm to double-digit growth
The combination of traditional plastic toy bricks with big name computer games have boosted sales and profits at Lego. The Danish company said its tie-up with the games company Nintendo, which spawned the unlikely link between Lego and the mustachioed plumber Super Mario, was its most successful launch.
Related: UK jigsaw puzzle sales hit £100m as 'people find a balance in their lives'
