Semi-final was a big win for ITV but vast majority likely to switch to BBC when broadcasters go toe-to-toe for the final
When Sam Matterface finished ITV’s commentary on England’s historic Euro 2020 victory over Denmark, he concluded with a plea to viewers asking them to stick with the commercial channel for Sunday night’s final on the basis of “superstition”.
He faces an uphill task, even if the semi-final victory did break ITV’s unfortunate “curse” of televising England’s defeats in major football championships. Throughout the tournament the BBC and ITV have alternated the rights to show England games round-by-round, but for the final they will both offer live coverage.
