Customers offered choice not to be sent marketing material in run-up to Mothering Sunday
Shoppers who may not want to receive adverts for Mother’s Day cards, flowers and presents in the run-up to next Sunday are being sent emails asking if they want to opt out of the messages.
Two years ago the Tory MP Matt Warman called for advertisers to adopt op-out policies, telling parliament of his own “dread” at receiving marketing messages after the death of his parents.
