One-off ‘experiential venue’ staffed by real hairdressers follows website launch of professional beauty section
Amazon has announced a surprise move into the world of hairdressing with the opening of a hi-tech hair salon in London that boasts special mirrors able to show customers how they would look with a different hair colour before they take the plunge.
With its promise to showcase the latest in cutting edge technology, the Amazon Salon in Spitalfields, east London, could consign hair dye swatch books to the dustbin of history with its augmented reality mirrors. As well as experimenting with virtual looks, clients will be able to pass time scrolling through magazines loaded on tablets placed at each “styling station”.
