Burberry appoints Versace boss as CEO with £6m ‘golden hello’
Jonathan Akeroyd to replace Marco Gobbetti at British luxury brand on salary of £1.1m plus bonuses
Burberry has appointed Jonathan Akeroyd as its next chief executive in a deal including a £6m “golden hello” to cover the loss of bonus and share awards for leaving his position as boss of rival Versace.
The 54-year-old has been the boss of Versace since 2016, overseeing the $2.1bn sale of the business to Michael Kors three years ago. Burberry’s outgoing chief executive, Marco Gobbetti, is due to leave Britain’s biggest high fashion brand to take the top job at luxury Italian group Salvatore Ferragamo at the end of the year.



