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Brands call for alternatives to online junk food ads ban

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In letter sent to prime minister firms ask for more time to respond to policy consultation

Food and drink manufacturers have pleaded with the prime minister to meet them to discuss alternatives to far-reaching plans for a total ban on online junk food advertising.

Proposals unveiled to tackle the growing obesity crisis were so broad “they even capture family favourites from chocolate to peanut butter to sausage rolls”, Boris Johnson was told in a letter by representatives of more than 800 manufacturers and 3,000 brands including Mars and Kellogg’s.

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