B&Q aims to tempt Instagram generation after UK falls back in love with DIY
Its owner Kingfisher hopes the tide has permanently turned after decade of decline
New fences, fresh floor coverings and plenty of paint: home improvement has become the national pastime during the coronavirus pandemic as the nation has spent more time at home – and rediscovered a passion for DIY renovations after a decade of decline.
The closure of pubs, restaurants and sporting venues, financial pressures and the need to adapt houses and flats to cope with changed circumstances and working from home, prompted a boom in DIY and gardening this year, particularly among 18-34-year-olds who previously shunned such activities.



