Now the owner of many high street names, the group will have to work hard to live down last year’s factory conditions scandal
It speaks to the privations of the past year that Boohoo has a tab on its website called “plans”, where shoppers can filter its vampy outfits based on their suitability for a “picnic”, “beer garden” or even better, “21 June”, a red-letter day when it hopes the country will say: “See ya, lockdown.”
With social lives on hold for more than 12 months, there has been little call for the party dresses sold under its Boohoo and PrettyLittleThing (PLT) labels, sometimes for as little as a fiver. But that has not stopped sales at the Manchester-based group powering ahead as it quickly switched to selling joggers and hoodies emblazoned with slogans such as “staycation”, for lounging around at home.
