Broadcast extravaganzas to return as British companies forecast to spend a record £7.9bn, up 13% on last year
Advertisers are expected to spend almost £1bn more marketing their products this festive season than last year, marking the return of the annual big-budget Christmas marketing battle.
UK companies are forecast to spend a record £7.9bn on advertising during the critical “golden quarter” to Christmas, retailers’ most lucrative three-month sales period.