- James Jebbia founded brand in New York in 1989
- Denver-based VF owns Vans and The North Face too
Supreme, the cult streetwear brand, is being sold to VF Corporation, the Denver-based parent company of Vans, The North Face and Timberland, in a deal valued at $2.1bn.
Founded by James Jebbia, a UK-raised child actor turned skateboarder who created the brand at a small downtown New York store in 1989, Supreme has been at the forefront of a streetwear revolution that, in terms of marketing and exclusivity, has turned the fashion industry on its head.