Low-cost, plug-in stick and new download service a response to new rivals
Sky is taking the fight to rivals Netflix and Amazon Video with the launch of a low-cost plug-in stick that will provide access to its films, television shows and live sport such as Premier League matches on any TV set.
It is launching a smart stick for its Now TV streaming service, the broadcaster’s response to the rise of US streaming services such as Netflix, that works in the same way as Amazon’s Fire TV stick by plugging into the back of any smart TV.