Be it cookie-style or plant-based, gin-infused or speculoos filling, retailers are experimenting with the festive cake
Britons are starting Christmas early, with sales of mince pies on track to top £100m amid a fierce supermarket bake-off.
The popularity of the mince pie is rivalled only by pigs in blankets at Christmas and this year a welter of new flavours, including cookie-style and plant-based pastries, are on the menu as stores seek to appeal to younger taste buds.