Camelot has run the game since it was launched, but as licence renewal looms, its high-profit formula is under renewed fire
Nearly 22 million people watched Britain’s first national lottery draw in 1994, an event broadcast across the country in a special primetime TV programme fronted by Noel Edmonds.
Schoolchildren would mimic its famous advertising campaign, featuring the finger of fate emerging from the heavens to choose a lucky winner, booming: “It could be you.”