During the pandemic, Ross J Barr had to shift his focus to online wellbeing consultations. Here, he discusses building a rapport with patients and how he used technology to overcome his apathy to admin
No matter how sharp the screen resolution, it’s difficult to administer acupuncture via a video call. For entrepreneur and acupuncturist Ross J Barr, running his business during the pandemic, therefore, required a shift in focus.
“We had to change how we access patients and how they access us,” he says. No longer able to see patients face-to-face, Barr dialled up the therapeutic side of his practice. “You can’t give acupuncture online, obviously, but you can offer counselling and other wellbeing consultations online.”