A Channel 4 campaign has fallen foul of non-consensually sexualising bus passengers. Then again – from phones to vape pens – the ad industry has form when it comes to sexualising everything
By all accounts, Channel 4’s ad campaign for Naked Attraction could have gone better. A bus billboard – with arrows pointing at seats on the upper deck, variously labelled “Loves Naked Attraction”, “Hates Naked Attraction” and “Loves Being Naked” – is now being removed from fleets across the country, after the Advertising Standards Agency (ASA) received complaints that it was non-consensually sexualising passengers.
Related: ‘Creepy’ Channel 4 Naked Attraction London bus ads to be removed