The Covid crisis has pushed demand to record levels – but there are still ways to get in the saddle
The Covid-19 pandemic has revived cycling to levels last seen in Britain in the 1960s as people started riding to work, or followed government edicts to get some exercise – and there is no sign of 2020’s enthusiasm fizzling out.
Demand for all types, from kids’ and mountain bikes to e-bikes, is up across the board, says Simon Irons, market data service director at the Bicycle Association (BA).