Amazon opens first UK bricks-and-mortar non-food store

Outlet at Bluewater shopping centre in Kent is retailer’s first 4-star shop outside US

Amazon is bolstering its UK high street presence with the opening of its first non-food physical shop offering its bestselling lines of books, electronics, toys, games and homeware.

The outlet, at the Bluewater shopping centre in Kent, is the online retailer’s first Amazon 4-star store outside the US and will use data from its website sales to judge which products are proving popular with local shoppers.

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