The singer’s ad with MacDonald’s is just the latest celebrity tie-in, with such campaigns all about promoting the star
What started with the undeniable festive charm of All I Want For Christmas has morphed into Mariah Carey becoming a central part of the festive season. At this rate, in a couple of years, Father Christmas will have handed her full control of his sleigh; it is so fabulously, utterly Mariah of her to make Christmas all about her on a semi-global scale. This year’s celebrations include teaming up with a fast-food chain in the US to promote a sort of advent calendar of free snacks. “All I want for Christmas is …” she says, camping it up in the ad, “for you to try the Mariah menu.” And goodwill to all men!
Meanwhile, in other celebrity-corporate news, an international coffee chain has stoked rumours it has teamed up with Taylor Swift, after several tweets that quoted her lyrics and pledged allegiance to the new version of her old album Red. Over on Instagram, Jennifer Aniston took a break from starring in my favourite TV hot mess The Morning Show to post a clip of herself putting collagen powder in her coffee, only to have her followers point out that her nails had changed colour between pouring it and drinking it: an “influencer fail”, they said.