The chain is working on presenting its best face to high streets as well as online. Its boss tells why, despite sales ravaged by lockdown, the future is smelling sweet
The beauty market has had a makeover during the pandemic. Department stores are losing what remaining influence they have, and social media is increasingly the place to try out and buy skincare, cosmetics and fragrance.
With TikTok and Instagram now holding far more sway than the white-coated beauty counter assistants, it is perhaps no surprise that Boots is up for sale, Debenhams – once one of the leading beauty retailers in the UK – has left the high street and House of Fraser and John Lewis are in retreat.
