Retailers’ discounts on items such as electric toothbrushes may not be quite as generous as they appear
Electric toothbrushes are, once again, featuring highly in adverts for the Black Friday sales, with retailers making extraordinary boasts about discounts. Amazon claims to have slashed the price of an Oral B toothbrush by 74% from £229.99 to £59.99, while at Boots, a Philips Sonicare brush is “better than half-price”, down from £140 to £50.
Amazon is so keen on the Oral B SmartSeries 6500 that it described it this week as the “Amazon Choice” among the many Oral B toothbrushes it had for sale, and a “#1 bestseller”.
