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UK supermarkets’ online sales fall despite Euro 2020 alcohol surge

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Shoppers return to physical stores as restaurants, pubs and non-essential shops reopen

Online grocery sales by UK supermarkets have fallen for the first time on record as lockdown easing resulted in shoppers returning to physical stores and restaurants, bars, pubs and cafes were able to trade both indoors and outside.

The reopening of most hospitality venues and non-essential shops led to a 2.6% year-on-year decline in online sales in the four weeks to 11 July according to analysis by Kantar. The data company said 81,000 fewer people chose to buy their groceries online than in July 2020 when the UK was in full lockdown.

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