Shops are ready with greeters and special offers to make in-person shopping an ‘experience’
The British Retail Consortium estimated that lockdowns across 2020 cost non-essential retail £22bn in lost sales. So with non-essential shops allowed to open again on Monday after nearly four months, retailers have concocted plans to make real-life shopping trips a pastime once again.
Marks & Spencer will instigate ‘greeters’ at the doors of its stores, and contact-free bra fittings. There will be edits designed for current lifestyles, from barbecues in the garden, to working from home.
